The familiar smiley face representing the world's largest retailer stands for dependably low prices and customer service.. In Short What started as Sam Walton's vision in 1962 now accounts for more than $200 billion in annual sales. The well-respected discount store emphasizes value, customer care and variety. Thirty-six departments offer everything from shoes to DVD players, including apparel, health and beauty products, electronics, toys, fabrics, craft supplies, jewelry and outdoor equipment. Popular clothing lines include Levi Strauss, Wrangler and No Boundaries. In addition to a wide range of computer equipment, Wal-Mart Connect Internet service is also available.